How To Make Visual Identity Of A New Company?

The methodology of marketing is changing rapidly due to the widespread application of computers and the Internet, not only when it comes to branding, but also to all other aspects of marketing.

Logo design is one of the first things that all the marketing managers of small young company should think . Magazine "Mashabl" examined web designer and marketing expert Jacob Kas on familiar and not so familiar basics of making great logo for the new company.

Kas says that one of the most difficult aspects of start-ups is to find designer whose work is good, but who still wants to work with small budgets that are usually start-ups have.

If you do not have excellent designers of the logo in your team and if you need something more and better than the plain logo, hiring this kind of talented professionals can be a challenge.

Kas also points out another problem, stating that the main challenge for start-ups is to figure out how to spend carelessly all their money on the equipment and to have left sufficient funds for things like logo design and marketing.

"Of course, small companies may have limited resources for branding, but unfortunately, it will reflect badly on them. Some start-ups are very uninterested in how it looks their visual identity, making them costly. "  Kas states that it affects the very identity of their brand. If logo and visual identity to people looks "cheap", the same will be with experiencing the entire brand.

"A bad logo and icon who has no identity, can only have a negative result."

Your logo is not your brand, but it is part of the brand identity.

Kas says start-ups need to think about what they need - a designer logo or brand identity designer, to create a complete visual system that represents the brand.

"It is also important to keep in mind that your logo is not your brand." He warns managers of marketing that branding can often be the deciding factor distinguishing the two companies with similar products and ideas.

"Be smart and assume that another company may have ideas similar to yours. But if in addition they have a great logo and brand identity, they also have a better chance to make a greater sensation of starting a business than you do, no matter how hard you try. You have to be prepared for aggressive competition, and one of first thing you need to be good at, is marketing.