Top 10 Most Used Social Media Platforms Of 2024

10. Weibo

In the 10^th position of the most used social media list, we have Weibo. Weibo was launched by Sina Corporation in 2009, which is a Chinese technology company. the word “Weibo” means “Mirco blog” in Chinese, hence, you get to enjoy blogging about trending topics in this social media platform.

The users are allowed to post stories, images and videos here. They can also use hashtags to discuss about the trending topics easily. Instant messaging is another of the convenient feature of this most used social media platform.

The total user count of Weibo is 599 million as of 2024. Weibo targets a younger demographic as one of the primary feature of this social media is to offer trending content. Moreover, this social media platform allows businesses to start their own verified accounts, connect with their targeted audience and use paid advertisements for an unmatched experience.

9. Kuaishou

Next in the list of most used social media platforms we have Kuaishou. This is the 9^th most used social media platform of the world with 673 million users. Again, this one is a Chinese platform and a rival of TikTok. However, unlike TikTok this social media platform targets older audience and is more popular in the rural parts of China.

The users are allowed to post images and videos with stickers and texts while adding sound bites to the same. There is also a live stream option, with which the users can engage their followers in longer videos. This application relies on ecommerce revenue rather than relying on advertising revenue.

8. Snapchat

The 8^th position of the most used social media platform has been acquired by Snapchat with 750 million monthly active users. Snapchat is also originated from China, and it is considered as the social media platform that made vertical video format popular.

However, the rise of Instagram and TikTok has hindered the growth of Snapchat, but it is still quite famous among US teens. As per data say 69% of the teenagers in the US use Snapchat dedicatedly.

The social media platform allows the users to share their images and videos, which are called snaps, with their friends. They can also use different types of fun filters and stickers to decorate their snaps along with instant messaging for the best possible experience of the users.

7. Telegram

Telegram has gained the 7^th position in the list of most used social media platforms. The monthly active user count for this social media platform is 800 million. Telegram is one of the most popular messaging applications in current times that works across multiple devices, and it has no limits on media size that can be shared.

Nevertheless, the feature that makes it popular among the users is its focus on privacy. Each of your activities, such as shared media, chats and so on, are end-to-end encrypted. Telegram is a good space for brands as well, where they can create chatbots and offer the customers and one-on-one communication. The channel feature of Telegram can be used to broadcast messages. Thus, it is certainly a deserving candidate of the 7^th place in this list of most used social media platforms.

6. TikTok

In the 6^th position, we have TikTok, which is also one of the most popular social media platforms in current times. It has a monthly active user count of 1.22 billion. TikTok was launched in 2017 and it became one of the most popular social media platforms within a very short span of time.

The platform allows the users to share videos that are between 15 seconds and 10 minutes long. There is a vast collection of songs, music and sound effects that the users can add to their videos.

There are nothing that you can’t find in TikTok. From singing, dancing to several fun challenges TikTok offers everything. Recently it also introduced “TikTok shop” where you can find products being sold by both small and big businesses.

Even celebrities, too, use this social media platform to promote their recent releases while reaching to their target audience effortlessly. Thus, TikTok is certainly a deserving candidate for the 6^th place in this list of most used social media platforms.

5. WeChat

Released by Tencent in 2011, WeChat is one of the most used social media in all over the world and the most used social media platform in China. The monthly active userbase is about 1.32 billion monthly users. As the reports say, 80% of China’s total population is using WeChat.

The feature of this application used to be similar to WhatsApp and messenger. However, over time the application grew to become so much more. Not only messaging and calling but now it even allows the users to shop through it, pay due bills, book cabs, make reservations and so on. It is now an all-in-one platform that are hugely popular among Chinese population.

There are some other parts of Asia, where WeChat is quite popular as well. But for businesses that want to establish a market in China, having a WeChat account is must. since popular social media platforms like Facebook and X are banned in China.

4. Instagram

Now everyone knows Instagram. There is hardly any youngster these days who doesn’t have an account in this social media platform. With 2.04 billion monthly active users Instagram has become the 4^th most used social media platform of 2024.

Owned by Meta, this social media platform allows the users to perform a set of activities, such as sharing photos and videos or sharing stories and reels and even live videos with their followers. The business owners can set up their business profiles and connect with their customer-base.

The users can also take part in different trends by adding hashtags to their posts. It is also a very plausible option for small businesses, who can’t afford to run a website. Thus, there is no doubt on why the social media platform is the 4^th most popular platform in the internet.

3. YouTube

The 3^rd position of this most used social media platforms’ list has been acquired by YouTube. YouTube is considered as the largest video-sharing platform of the world with a whooping 2.49 billion monthly average visitors. It is also known to be the biggest search engine right after Google.

There is almost nothing that you cannot find in YouTube. Starting from cooking recipes, movie snippets, music to explanation of complex concepts and topics, everything is there in this social media platform.

The advertisement in YouTube is quite effective for businesses as well. Thus, it has become a hub of know-hows and a trusted platform for those who seek answers in visual form.

Moreover, the rise of YouTube’s popularity has given birth to a new profession, the YouTubers, which is certainly working out for good by inspiring the youth population to be more creative with their approach. Thus, it is justified to be crowned as the 3^rd most used social media platform in 2024.

2. WhatsApp

WhatsApp, a globally recognized messaging application utilized by individuals spanning across more than 180 countries, boasts an extensive user base estimated at 2.78 billion active users, as reported by Statista. This huge userbase has made it the 2^nd most used social media platform of the world in 2024.

Originally conceived as a platform for personal communication, WhatsApp witnessed a significant evolution with the introduction of WhatsApp Business in 2018. This development marked a pivotal shift, propelling the messaging platform into the realm of business communication. By June 2023, WhatsApp Business reported an impressive milestone, exceeding 200 million monthly active users.

The advent of WhatsApp Business has empowered brands to engage with their audience in novel ways. Leveraging this platform, businesses can seamlessly deliver customer support and disseminate pertinent updates regarding purchases and services. Whether catering to the needs of small-scale enterprises or catering to the expansive requirements of corporate giants, WhatsApp offers tailored solutions. Small businesses can leverage the intuitive WhatsApp Business app, while enterprise entities can harness the robust capabilities of the WhatsApp Business API.

The versatility and ubiquity of WhatsApp make it an indispensable tool for businesses seeking to enhance their customer service offerings. By capitalizing on the platform's widespread adoption and user familiarity, enterprises can establish a direct and meaningful connection with their clientele. Whether resolving queries, addressing concerns, or facilitating transactions, WhatsApp serves as a conduit for seamless communication between businesses and their customers.

So, WhatsApp emerges as a preeminent choice for businesses aiming to elevate their customer service standards. With its intuitive interface, expansive reach, and myriad functionalities, WhatsApp stands as a testament to the transformative potential of digital communication in the realm of business operations.

1. Facebook

Facebook stands as the unrivaled giant in the realm of social networking, boasting a staggering user base of over 3 billion individuals monthly, as indicated by Statista. Hence, without a doubt Facebook is the most used social media platform in 2024.

This astounding figure equates to approximately 37 percent of the global population being active Facebook users. In tandem with its parent platform, Facebook Messenger, the direct messaging spin-off, commands an impressive 931 million monthly active users.

The allure of Facebook extends beyond individual users, permeating the landscape of business operations. Over 200 million businesses, predominantly comprising small enterprises, leverage Facebook's suite of tools to bolster their online presence. Furthermore, the platform hosts a vibrant ecosystem of advertisers, with over seven million actively promoting their businesses. Given this substantial market penetration, Facebook emerges as a cornerstone for businesses aiming to establish a foothold in the realm of social media.

Facebook allows the users to share content in various formats. From traditional text-based posts to visually captivating images, engaging video content, and ephemeral Stories, Facebook offers a dynamic canvas for self-expression and brand promotion. However, amidst this plethora of content, the Facebook algorithm operates as a discerning gatekeeper, favoring content that stimulates conversations and fosters meaningful interactions among users, particularly those within familial and friendship circles.

In essence, Facebook serves as a potent catalyst for businesses seeking to harness the power of social media. Its expansive user base, coupled with a robust array of tools and advertising options, renders it an indispensable asset for businesses of all sizes. By aligning with the platform's emphasis on fostering genuine engagement, businesses can leverage Facebook as a conduit for building lasting relationships with their target audience, thereby propelling their growth and success in the digital sphere.