Top 10 Ecommerce Websites Of The World

Ecommerce websites are, without a doubt, some of the most visited websites of the world. Ecommerce websites were always popular to begin with, however, those witnessed a hike of visitors during covid invasion.

Studies suggest that there are around 12 million to 26 million ecommerce websites in the world. The United States alone has 9.5 million ecommerce websites originated from it. According to research reports, 95% of the purchases are going to be made online by the year of 2024.

10 ecommerce websites that you should buy from

As it was mentioned previously, there are 12 million to 26 million ecommerce websites in existence. Nevertheless, not all of those are equally preferred. Some of these ecommerce websites rule the markets and have become retail giants, while others are still in their SME phrase.

in today’s article, we present a list of 10 most visited and preferred ecommerce websites of the world, as per 2024 data. The features of each of the ecommerce website are mentioned as well.

The list is presented below:  

10. Etsy

The 10^th most popular ecommerce website is Etsy. Etsy is known as one of the most unique global marketplace that deals on creative, handmade and vintage products. You can find several discontinued products on Etsy, which has made it into one of the most sought out ecommerce websites of the world, especially for people who like to collect specific goods.

Etsy was established in the year of 2005 and in 2023, the ecommerce website reportedly collected more than 96.2 million active buyers. It also made a record of hosting 7.47 million active sellers, which is certainly an impressive number. The total number of visitors at the site was 651.42M, as per 2023 data. 

Some of the features of Etsy are:

• Etsy offers multiple options of payment under a secure interface. It has its own payment gateway called Etsy payments. You can choose to pay through credit cards, debit cards as well as Etsy gift cards.
• Etsy Ads is a beneficial option for Etsy sellers. They can enhance their stores’ visibility by opting for Etsy ads. Etsy Ads shows your products within the in-app search results.
• Through Etsy analytics you get insights regarding your store’s performance. You can track sales, views and other metrics to understands the plus points and the shortcomings of your business.  

9. Samsung

The next in our list of ecommerce websites we have Samsung. Just as everyone might already know, Samsung is a Suth Korean conglomerate that specializes in electronics. The company was founded in the year of 1938 and currently Samsung is the second largest smartphone brand right after Apple.

The company manages its business in more than 70 nations in current scenario. It has recorded a visitor count of 664.96 millions in the year of 2023 making it the 9^th most preferred ecommerce website of the world.

Some of the features of Samsung are:

• Samsung website contains every electronic product that you can look for. The diverse portfolio of products allow you to skim through and choose the one that you want.
• Samsung offers a custom interface for android users, which enhances the user-experience of android users.
• For protecting the users’ data, Samsung website offers an enterprise-grade security feature called Samsung Knox, which is certainly an impressive move to attract more visitors and buyers.

8. Flipkart

Flipkart has gained the 8^th position as the most visited and preferred ecommerce website of 2023, which made it one of the top 10 ecommerce websites of 2024. Flipkart is an Indian ecommerce giant that was founded in the year of 2007. Even though the ecommerce website was initially formed to sell books, it quickly started expanding its product range with groceries and medicines.  

Before 2018, the company was privately owned by the founders. However, in 2018 Walmart bought 77% Flipkart’s share, making itself the ultimate owner.

Some of the reasons behind the popularity of Flipkart is because of it’s wide range of product. You can find almost everything and anything in this e-commerce website. Recently the company added a grocery section and a medicine section, making it even preferable than the competitors.

Some of the features of Flipkart are:

• There is a loyalty program called Flipkart Plus and Flipkart Plus Premium. The customers can enjoy early access to sales, several gift vouchers and more by opting for this loyalty program.
• The customers can choose among different payment options. There are several payment options including cash on delivery and gift voucher payments, which makes the e-commerce giant accessible to a wider customer base.
• There is an extensive section dedicated to honest customer reviews and ratings, making it easy for the purchasers to know which product to opt for and which one to avoid.

7. Ozon

Ozon is the 7^th most popular ecommerce website of the world. It is referred as the “Amazon of Russia”. This growing online marketplace mainly deals with small and medium sized sellers, offering them with a wider customer base all over Russia. It possesses an advanced logistic network, which is why the ecommerce company has been acquiring the entirety of Russia.

The ecommerce company sells everything from electronics to groceries. Moreover, the company boasts an advanced IT platform, which ensures express delivery across 11 time zones. Ozon has a reputation of delivering thousands of daily orders in all over Russia.

Some of the features of Ozon are:

• The customers can unlock regular delivery with a subscription feature.
• There is also a dynamic search and filtering option, with which the users can narrow down their search and find the exact product they need.
• Just like Flipkart, Ozon, too, has an extensive section dedicated only to customer reviews along with several payment options for the customers’ ease of use.

6. Wildberries

In the 6^th position we have Wildberries with a monthly visitor count of 246.63 million. Just as Ozon, Wildberries is also originated from Russia and more than 88% of it’s monthly visitors are from its native ground.

Most popular product categories of this ecommerce website includes clothing, accessories and footwear. Home and garden goods are also quite popular.

The company was founded in the year of 2004 and since then it has gained the title of Russia’s premium online marketplace. It has now expanded its boundary and reached seven different countries including Belarus, Armenia, and Kazakhstan.

In 2021 Wildberries successfully expanded in both U.S and European markets. In July 2022, the ecommerce website was ranked fourth in the list of most visited ecommerce stores. Due to success of the company, founder Tatyana Bakalchuk is now considered as the wealthiest woman of Russia.

Some of the features of Wildberries are:

• Wildberries has a very friendly user-interface that allows the users to browse through different categories smoothly.
• It has multilingual support making it easily accessible for customers from different region.
• The speedy check-out process enhances customers’ satisfaction on the product.

5. Rakuten

We have entered our Top 5 of the list of top ecommerce websites of the world and the 5^th position has been acquired by Rakuten. Rakuten Ichiba is known as the second-largest ecommerce company of Japan.

It has a customer base of more than 100 million, acquiring 79.6% of Japan’s population.

Some of the features of Rakuten are:

• The users can opt for Rakuten Points, which are loyalty points for regular customers. According to reports, the company has issued $23 billion worth of Rakuten Points.
• The ecommerce website is very customizable.
• The users can also win $30 with a referral program.
• The users can access the site with the browser extension and the application as well.

4. Walmart

The next entry in our list is one of the biggest retailers of the world and is well-known enough to gain the title of 4^th most popular ecommerce websites of the world, which is Walmart.com.

Walmart is an American retail chain that operates about 10,500 stores and clubs across 19 nations. The ecommerce website of this retail giant is as successful as the chair stores of the company. the website reportedly gets 240 million visitors in a week.

The users can get every needed thing in the website of Walmart. Additionally, the sellers can easily sign up and sell their products through it. Hence, Walmart is easily accessible to both buyers and sellers.  

Some of the features of Walmart are:

• Walmart marketplace is a favorable option for the sellers as they only charge the sellers when their products are purchased.
• Walmart Fulfillment Services is an attractive loyalty program for regular buyers.
• There is almost nothing that you cannot find in Walmart website.

3. AliExpress

As the 3^rd largest ecommerce platform, we have AliExpress. It is a Chinese shopping giant that is a subsidiary of Alibaba Group. It possesses a dropship business model, which means the company does not sale anything directly to the customers, they connect the sellers to the buyers through their online platform.

Even though most of the sellers are Chinese themselves, AliExpress doesn’t provide it’s service in mainland China, it is basically meant for international buyers. Chinese consumers use their subsidiary service Taobao. AliExpress is now banned in India and is included in the list of Notorious Markets for Counterfeiting and Piracy.

Some of the features of AliExpress are:   

• AliExpress ecommerce website is available in 16 different languages
• It offers a plugin for easy availability of the dropship features
• Sellers can learn about online marketplaces via AliExpress University.

2. eBay

eBay, established in 1995 by Pierre Omidyar, is a pioneering multinational e-commerce corporation headquartered in San Jose, California and it is the 2^nd most visited ecommerce website of our list. Renowned for its online marketplace, eBay facilitates consumer-to-consumer and business-to-consumer sales in a vast array of product categories, ranging from electronics and fashion to collectibles and automotive parts. The platform operates on an auction-style or fixed-price format, offering a dynamic shopping experience to millions of users worldwide.

Initially known as AuctionWeb, eBay quickly gained traction due to its innovative model, enabling individuals to buy and sell goods within a global online community. Over the years, eBay has evolved into a diversified platform, incorporating features such as Buy It Now, eBay Stores, and an extensive network of international sellers and buyers.

With a commitment to fostering entrepreneurship and facilitating seamless transactions, eBay remains a prominent player in the e-commerce landscape, connecting millions of sellers with buyers and empowering individuals and businesses to thrive in the digital marketplace.

Some of the features of eBay are:

• There is Buy It Now features that offers the buyers the chance to buy items on an auction style. In this section the prices are a little higher than the normal listing.
• Advanced search filter of eBay allows the customer to narrow down their search easily.
• This is an easy-to-use platform for both of the users and seller.

1. Amazon

Amazon, officially the most visited ecommerce website, founded by Jeff Bezos in 1994 as an online bookstore, has burgeoned into a global behemoth in e-commerce and technology. Headquartered in Seattle, Washington, Amazon has revolutionized retail with its vast product offerings, including electronics, books, apparel, and groceries. Its innovative services like Prime membership, offering expedited shipping and streaming content, have garnered a loyal customer base.

Beyond retail, Amazon has diversified into cloud computing with Amazon Web Services (AWS), providing infrastructure and services to millions of businesses worldwide. The company has also ventured into hardware, producing popular devices like Kindle e-readers, Fire tablets, and Echo smart speakers powered by its virtual assistant, Alexa.

With a relentless focus on customer satisfaction, technological innovation, and disruptive business models, Amazon has redefined the landscape of e-commerce and emerged as one of the most influential and valuable companies globally, shaping consumer behavior and industry standards along the way.

Some of the features of Amazon are:

• Amazon prime is a subscription based program that offers several benefits on ecommerce purchase.
• A very easy user interface offers seamless shopping experience
• You can find same products of different price range, and you can choose the one your budget fits the most.

In conclusion it can be stated that ecommerce websites have made shopping easy for all of us. It has eliminated the need of going out and shop for hours. But before shopping online make sure to check the user reviews and ratings, especially when you are purchasing branded items from ecommerce websites. Quality is always an issue with online shops, so proceed with care.

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