10 Advanced Healthcare Marketing Strategies And Ideas To Implement

1. Creating educational contents for new audiences  

Internet has become one of the most powerful tools that people use these days to stay informed and updated. Even for the minor query people turn to their devices and gai information with the help of internet to stay alarmed. And you can use this habit of your consumers for marketing purposes. Creating health related articles, blogs and even videos can attract the new consumers very efficiently. If you provide interesting and informative topics in your contents, it is bound to gain the attention of the consumers. There are two types of contents that get quite a lot of clicks, which are blogs or articles, videos, and podcasts.

Blogs and articles can be written very easily and published in the official website or in the social media accounts. If the content is interesting enough and shares some unique information, then it will be capable of bringing a number of fresh audiences to your account. You can leave a link of your organization’s services and products, which may also get clicks. And for achieving success in this particular venture, you need to go through the SEO techniques or appoint a content marketing agency.  

Your educational videos may get viral if you have prepared it well and some eye-pleasing editing along with unique information. If it is capable of gaining a good attention of the consumers then your social media profile may get better engagements, which will directly or indirectly impact the sales and marketing of your company or organization.

Podcasts are currently very popular among the young adults, who neither have time to watch videos nor have time to read articles. You can start your own podcasts with the same contents that you have shared in your videos and your articles and share those in platforms like Spotify and SoundCloud. It can help you in gaining attention of the young adults very efficiently.

2. Understanding the competition and the market trends

Before starting with the promotional or marketing activities, what you need to do is to understand the competition and marketing trends that can influence your healthcare marketing strategies. And for understanding the mentioned aspects you need to perform some research. For researching on his ground, you can follow the eminent medical or healthcare websites, track the topics they cover in their contents and monitor how popular those topics are getting with time. You can also follow some medical influencers and keep an eye on the contents that they share.

Another important thing that you need to do is following your competitors. Keep monitoring the approach of your competitors, they topics they focus on as well as the health-related devices that they use. Take notes of the strategies that they implement. This will help you a lot in crafting your own healthcare marketing strategies.

3. Increasing social media presence

You should never underestimate the power of social media. It is one of the most efficient tools when it comes to marketing. Understanding the usage of social media platforms in this regard is important but it is quiet easy as well. All you need to do is to share posts every day and stay present on your platforms as much as possible. Sharing more than one posts each day can help you in increasing your reach and engagements. All you need to do is to share photos, videos or contents that are directly associated with your services and products. And when the audiences place their queries about it, you need to be present to answer them. The more present you are in social media platforms the more it projects a positive influence among your audience about your organization or company. It also builds a trust and make them prefer you more than your competitors.

4. Leveraging relation with existing patients as well as previous patients

As much as you would like to have new consumers you will never want to lose the ones that you already have, as they can prove to be a goldmine with time. You can always retarget the group and promote the services and products that the previous patients have preferred. You can also send them mails and messages from time to time notifying about new services, discounts, offers and more. The previous patients can also prove to be the best source of referrals, hence, satisfying them is important. And when it comes to satisfying them, providing them with some extra discounts and rewarding them with loyalty points can be the best option.

5. Optimization of website for providing satisfactory service

A good user experience is the key of retaining consumers ever so efficiently. And to provide an effective satisfactory service you need to optimize your website. Websites play a huge role in the course of healthcare marketing strategies. You need to make sure that your website works well and fine when you refer your audiences there. Even if you are trying to promote or market your services, your audiences are only trying to gain some information quickly. As a visit to your website can be converted to a new registration or purchase, you need to make sure that the visitors have a magnificent user experience. In this regard you need to focus on some specific factors, which are,

• If your website is mobile-friendly or not, as most of the visitors are more likely to visit your site from a mobile device.
• If your website is fast enough or not, the speed of website plays a huge role in user experience. None of your users will like if your website takes it 10 seconds to load a page, and that is certainly not a good thing.
• The source of the visits, the main page or the organic search results may not be the one to drive your visitors towards your website. The sources can be a social media platform or a marketing email and many more. And once you identify the source you can better it up to reach even a bigger audience. You are recommended to perform a website audit to investigate the areas of your success.

6. Using PPC and advertisement as a healthcare marketing idea

PPC (Pay Per Click) is one of the most powerful methods of driving traffic to websites. PPCs are paid search advertisements that appear at the top of the search engines’ result pages. You can also advertise your website via the sidebar advertisements that appear in the other websites. You can adjust the amount of sum that you would like to pay for each click. You can also advertise your site via the social media platforms. Instagram and Facebook are two of the most efficient social media platforms when it comes to advertising. Advertisements may need some investment but is delivers more determined results if executed well.

7. Collecting review and acting upon it

Reviews of your past consumers are one of the most powerful tools to help you up with your future. When a new consumer is seeking your service, they will always look for review to know if the company is capable of pleasing the consumers or not. According to a report, 86% of 1124 consumers (US based) are more likely to rely on online reviews. However, the healthcare consumers only leave reviews when the service is either too good to be true or the service is very poor, unless you are asking for it. Therefore, always ask for review from your consumers. If there is a lot of reviews, it is more likely to be good sign to impact the decisions of the new consumers. And always remember to reply to your customers’ review as that signifies your online presence and provides a positive impression to your consumers regarding your consumer service.

The next thing that you need to do is to act upon the reviews after you collect it. There might be consumers who have faced difficulties while they were under your care. You need to make sure the same thing never happens to a consumer ever again.

8. Not forgetting the traditional media

Even if using technology is the trend now, you should never forget that using traditional media is one of the most integrated parts of healthcare marketing strategies. Traditional media sources include sources like newspapers, billboards, flyers, television advertisements and more. All of these mentioned sources are capable of gaining the attention of the elderlies. Even though the young generation is more inclined towards technology, the elderlies are yet to be vastly impacted by it. Hence, if you are targeting the older audience then newspaper, as a source, can be more promising than Instagram.  

9. Trying a physician liaison as a successful healthcare marketing idea

Physician referral program is one of the most effective ways to increasing your patient base. It is also referred as one of the best organic marketing strategies to be used for taking an account on new healthcare consumers. You can either hire a physician liaison or you can take the help of someone within your network. There are some of the most effective manners of enhancing professional communications, which are,

• Arranging meet & greet for welcoming new healthcare professionals of your area. It can also be done with a personal visit or a personal note.
• Engage in your community as much as possible. Let the physician be aware of your presence and your skills. You need to make then understand that they can entrust you with their patients.
• Always send a follow-up to the physician regarding the referred patient. Let them know about the referred patient’s condition as well as the treatment that has been given to them. It signifies your dedication towards your patients and let you be appreciated by the physicians, which can lead to more patients in future.

10. Track and monitor your healthcare marketing strategies

Last but not the least, always track and monitor the implemented strategies. Monitoring the performances will always help you in understanding which strategy needs to be changed, bettered up or removed. You can also upgrade them from time to time for enhancing the overall performance of your healthcare marketing strategies.