Digital Marketing And The Challenges It Brings

A growing number of businesses, both small and big, are relying on digital marketing strategies. Digital marketing provides several benefits, including a wide reach, low cost, efficient use of resources, etc.  Of course, any good business would want to optimize these benefits. However, digital marketing comes with its own set of challenges.

Defining digital marketing

Before we delve into the challenges of digital marketing, let’s briefly go over what digital marketing means.

Digital marketing refers to advertising and selling a product or service using a digital platform. This involves websites, blogs, search engines, and social media.

There are several digital marketing techniques, such as search engine optimization, videos, emails, blog writing, pay-per-click ads, influencer marketing, e-books, etc.

Challenges faced by digital marketers

Generation of leads and traffic:

The main goal and the most challenging task of digital marketing are drawing traffic to your website and generating leads. Every year, competition increases, and it becomes more and more difficult for marketers to get the word out about their brand and to have people visit their website among the several other options available.

A way to overcome this challenge would be to thoroughly research your market and target audience and understand what type of content people want to see. It is very important that the content is relevant and valuable to your audience. Understanding your audience will help create a brand image or persona and will help maintain customer loyalty. Once you figure out what content the audience wants, you can focus on creating that content and this will automatically attract the audience.

Measuring Return on Investment (ROI):

Trying to figure out the ROI of your marketing campaign is a constant challenge. It is important because it helps you understand whether your campaign and strategies have been effective in increasing sales and pinpointing exactly which strategy or platform has been particularly effective. You can identify which channels to invest more effort and money in and which channels to modify or release. Identifying ROI for every single strategy, however, is not always an easy task.

What you can do is invest in marketing software and CRM tools that help you establish a link between marketing activities and sales through a service-level agreement (SLA). It has been found that combining SLA and inbound marketing is an effective way to track ROI.

Building and managing a website:

A website is often one of the top priorities of many digital marketing strategies. The very first step, building and designing the website, is extremely crucial. The design of your website will play a huge role in determining whether a customer trusts your brand or not. Websites that look unprofessional may seem sketchy and people may write them off as spam websites. Moreover, managing and optimizing your website comes with its own challenges. What you can do, especially if you are a small business, is to hire freelancers with good experience. You can hire web designers, web developers and search engine optimizing experts. You can easily find freelancers on social media websites like Facebook, Instagram, and LinkedIn.

The future of marketing is digital, skilled digital marketers are few and far between. Companies are forever on the lookout for digital marketers who can efficiently overcome these challenges of digital marketing. What separates good marketers from bad ones is the ability to see the challenge as an opportunity to learn and grow.

Resource box

You can also become skilled and learn to overcome these challenges. Enroll in a digital marketing training institute in Pune and become a valuable asset to any brand. ExcelR provides digital marketing training where you can train under skilled professionals and be guaranteed job placement!