RECOMMENDATION IS THE BEST ADVERTISING: Here's How To Influence On It

People are more and more often looking about the different services, products and brands and generally get informed through the Internet, through blogs, forums and specialized websites.

It is not necessary to emphasize the importance of recommendations for the development and success of any brand. No matter how much money you invested in marketing and advertising, nothing shall provide fair and quality consumers and users of your products as for example one of your friends.

When we talk about the recommendations, we do not mean only the exchange of experiences between members of the same society of friends or family. People are more and more often looking about the different services, products and brands and generally get informed through the Internet, through blogs, forums and specialized websites.

Take for example Trip Advisor. This portal works for years as a self-sustaining system that is used for evaluating and recommending different types of accommodation, hotels, hostels, apartments, as well as transport and general tourism offer for certain destinations. If a hotel is recommended by this platform, you can without thinking of stay in it, and not even wonder about its quality.

Therefore, it is important to gain information and knowledge about how you make people on these platforms leave good things about you and your services. We'll give you a few tips that may help.

Do not hide your flaws

Nobody is perfect. Do not try to hide flaws or to avoid criticism, on the contrary. If you already realize what's wrong, then do your best to present the truth to people so that they understand that doing all you can to improve the work, goods or services.

For example, always at the end of utilization of services ask users to fill out a questionnaire about satisfaction and foster it on the basis of those parties which are your weaker side. You can put these questionnaires on your Web site so that visitors at all times have access to your average grade. Share them by categories and make sure you always hold the highest marks in the areas that are most important.

Be accessible

Provide your customers and potential customers option to contact you. Be available to all suggestions and remarks of users. Do not hide, but leave your information to establish contact with clients wherever you can. If one is not satisfied with the experience he had with your services, get to meet him and ask for another chance to justify your product.

If necessary, create a structure on your website that people will always be able to find, maybe even over the chat 24/7 running. Be creative and come out to meet the wishes and objections. Your customers will know how to appreciate this.

Show what you have accomplished so far

Do not be modest. It is important that everyone can see what you're all doing throughout your career. Show the range of your products, the different services you provide, present it to the team which you work with, be transparent in every step you take.

If your users do not know enough about you, it's not their fault, but yours. All the information you offer should be available at any time, in different places and different channels of communication. Only this way you can ensure that enough people will hear about what you do and the only way you will be able to build a good image.